Despite being a relatively recent discipline, Home Staging monopolizes articles and covers in the main real estate media.
We have done an investigation to offer you a complete guide with everything you need to know about Home Staging
What is home staging?
Coming from the US, the meaning of Home Staging is “staging house.” It brings together a series of techniques that help to adapt a home to get its best face. This facilitates the sale in the market.
In Pakistan it is a new technique and only used in by few housing societies e.g. University Town Islamabad and Eighteen Islamabad, but in many European countries it is considered a common practice.
Why resort to this technique to sell a house?
For two fundamental reasons:
- to attract as many people as possible interested in housing
- Avoid cuts in the negotiation, which can reach up to 15%.
It is logical to think that the greater the offer we will have greater choice.
In addition, as we have said on occasion, buyers are better informed. Therefore, new real estate marketing strategies are needed, such as Home Staging.
Can I apply it to any property?
Of course! It is not only for properties with high purchasing power. It is a technique applicable to any property, be it housing (of all categories), office or commercial premises.
The limit will be in the budget to be allocated and in the type of transaction, as well as in the professional. This discipline covers a set of techniques performed by a professional called Home Stager.
On horseback between the decoration and the contractor, the Home Stager will take charge of the project. And to leave the house ready to photograph and advertise in real estate.
A professional or tricks of walking around the house?
Our recommendation is that you go to a professional, if in Islamabad we recommend Skymarketing. Just as you entrust the development of a web design for real estate to a marketing agency, the Home Stager can advise you.
To start, because they have their own portfolio of suppliers. Carpenters, painters and electricians under his supervision that you won’t have to look for. In addition, in many cases they have cardboard furniture for home staging, to leave the house in optimal conditions.
Home Staging Techniques
Although it is convenient that you hire a professional, we understand that you want to know a little more about this profession. This technique covers a whole set of actions aimed at attracting the maximum number of people.
Take note of these Home staging techniques and ideas to sell a flat successfully:
The first thing you should do in a home is to remove the personal belongings of the owners.
Because one of the missions of home staging is to get visitors to imagine living there. Something that is difficult if we see the family photos of the owners and all their personal belongings. Therefore, remove all those objects such as photographs and decorative elements.
It is clear that not all of us are ordered in our own house. Therefore, always, you have to order the homes to capture the largest number of stakeholders.
Eliminate crowded drawers and full shelves. If necessary and has a storage room, it is a good idea to clear to make a good impression.
Remember also that 70% of the purchase is emotional. Even when the price difference is greater, an interested party will always opt for the first impression of the home
The next step is to clear the house. It is a very common mistake in countless homes not to respect the appropriate proportions between space and furniture. Surely you have seen tiny floors with huge libraries that reduce space and overwhelm the environment.
If possible, remove any excess furniture that does not contribute to the set. For example, if the house is spacious (a living room above 30 m2) you can afford two sofas. Otherwise, we recommend that you delete one of them. It brings nothing new and the impression is of a crowded space.
We will also add a concept that we have detected in countless advertisements in the main real estate portals: define each space. If the house has a disused room, take the opportunity to turn it into a playground.
If you leave that room as a storage room, visitors and potential buyers will perceive it as wasted and useless space. Don’t let that happen!
The goal of Home Staging is not to hide, but to strengthen each virtue and solve each problem. That is why another of its pillars goes through a deep cleaning and repair of all those possible damages.
Keep in mind that the vast majority of people do not buy houses to renovate, but to live in them. Offering a home ready to enter from the beginning is another of the missions of this discipline.
Organize the space and decorate
Many people understand that hiring the services of a Home Staging professional is the same as hiring a decorator. Nothing is further from reality. It is a necessary investment to shorten the commercialization deadlines.
In addition, many of these professionals have furniture for rent for the homes they prepare. Therefore, the investment in decoration is minimal.
What do I do if the house is empty or incomplete?
There is also a very cheap option for those homes that are empty or incomplete. There are numerous brands of cardboard furniture for home staging at a low price.
Houses where the visitor can get to the idea of space, without the need to take measures or make cabals. Thus, you can imagine your own furniture and appliances favoring the effect that we have commented previously.
If the house is incomplete, there are cardboard furniture for home staging.
From tables and chairs, to beds, sofas, shelves, refrigerators,…
On the Krton Plan website , you have a wide assortment of cardboard furniture.
Cubiqz also offers cardboard furniture with a wide catalog, although it is in another country.
Before and after
So you can get an idea of the power of this technique, we have selected some Home Staging ideas from before and after.
The first idea was found on the Lumina Home Staging website; founded by two Dutch based in Madrid.
Coming from worlds far removed from the real estate sector, both have been dedicated to Home Staging for a long time.
Among the projects that Lúmina has developed, we have chosen the image you see below these lines.
The second case is signed by Idea Home Staging.
You will find its most interesting services, because they offer their employees an investment from € 0, according to some conditions.
Its mission is to avoid the great discounts that are usually applied in the purchase sale. In addition to improving the terms of permanence in the market.
Also on its website we have found this “before and after Home Staging”.
What with this decoration are you able to imagine your life in the house?
The third of the ideas of Home staging, will illustrate the ability to renew an old and loaded space. We have found it on the BCN Home Staging website.
Look especially at how the space removed has been cleared one of the sofas. Some of the furniture present in the “after” are the owners, so that the investment is minimal.
Highlight the importance of light for any space, because nobody likes a dark house. In the home decorated by this Barcelona Home Staging company, the light is limited to several windows.
As a solution, several lamps of various sizes are incorporated, in addition to painting the walls white. This provides an instantaneous luminosity that can be seen in the “after” images.
To finish with the ideas of Home Staging, we collect some images of how to clear a kitchen. You will notice that in addition to cleaning and tidying, the tiles and cabinets have been painted. Renewing space and offering a more modern image.
Prices and rates
Many are the ones who wonder, how much does Home Staging cost? The prices of each professional vary a lot, but to give you an idea, there are rates from 85 euros to 700 euros. Our recommendation is that you call several professionals and value the services offered by each of them.
Online and classroom courses.
If what you want is to train in this technique, we recommend you first, the Ahse Association , where you have a wide variety of companies that give Home Staging courses. Or If what you simply want is to inform you for free about the best online or face-to-face Home Staging courses, on the Emagister website , you have a wide range of courses and centers so you can choose the one that best suits you.
If you are looking for a cardboard furniture service company for Home Staging, we recommend a couple of service companies: Cubiqz and Cartonlab . In them you will find all the complements of the kitchens, living rooms, bedrooms, … in cardboard so you can decorate a floor.
Anna Garcia – D ecorator and trainer
Are you looking for a professional? Anna Garcia is Home Stager in Spain and is one of the best. In 2011, he built his company Espai Interiores Home Staging and since then he has not stopped working. We leave you the link to your website so you can see in more detail its services, projects, courses, your book and your blog. We leave you a video of your company
Home Staging Association Spain – AHSE
Despite being recent in our country, we recommend that you enter the home staging association website in Spain. In it you will find numerous examples of the work of the professionals that integrate it.
In addition, you will have access to a complete list of companies and professionals. With the names of those responsible and examples of their work, so you can choose the option you want.
The association puts at your disposal a Home Staging blog and also a selection of videos related to it.
Home Staging Spain: The best portal
The Home Staging Spain portal is considered one of the best portals. In it you have articles, tips, ideas, courses, projects, etc. You can enter to see it through this link .
Virtual Home Staging: Free -VisualStager Software
If you are good at technology and prefer to generate your own images yourself, with VisualStager software you can make virtual Home Stagin images in minutes. It has a free version. Try it yourself, enter its website by clicking here .
Virtual Home Staging: The 3d virtual services Company
The Virtual Home Staging Company has a great experience and can help you to furnish the home virtually.
If you want to sell empty properties, the best way to sell them is using virtual Home Staging. It consists of furnishing the homes virtually, so that the floor is more attractive. This helps those who buy the house, so they can imagine how it would be furnished. There are studies that show that a furnished house takes much less time to sell than an empty house.